I’ve just launched a free iphone App – a guide to buying, eating and cooking sustainable fish- as part of the Fish Fight Campaign. It was a joint production with Channel 4, Selfridges, Marine Conversation Society and Fish2Fork and the app includes sustainable fish recipes, guides of which Fish to Eat and Fish to Avoid and a sustainable restaurant guide. You can download it from the App store here.

The app was picked up by Apple as one of the ‘New and Noteworthy’ apps of the week.Other press:

• TechFruit App of the Week. 
• Observer Food Monthly 

The Fish Fight campaign has marched into Europe and earlier this month I launched sites in eleven different EU countries. However we’re keen to take things even further and emulate the UK Fish Fight model (TV programme, online campaign, social media) in 4 key countries France, Spain, Germany and Poland. Although we’ve had some success in the UK it’s vital that we keep up the pressure as the Common Fisheries Policy reform takes place over the next 18 months. That’s where BritDoc and the Good Pitch Europe come in. We’re hoping they can help us with contacts, support and advice to help our European wide cross platform campaigning so we really can make a difference to EU policy.

Keo Films beat off competition from Battlefront II, A History Of The World, The Million Pound Drop Live and Misfits.

“The judges praised the campaign for its clear and consistent messaging, which allowed audiences to become easily involved. “Perfectly planned and executed right the way through,” said one judge, with another adding: “A simple, easy to get idea that connected incredibly well with the audience.”

All agreed that when a campaign is hit upon that inspires viewers, digital provides the best way to mobilise the audience if done well – and Fish Fight can be held up as a shining example.”

All in all great news for Keo Digital and the Fish Fight campaign.

Full article in New Media Age here         

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        See this article here

                                        www.cynopsis.com/editions/digital/060311

                                        www.insidetv.info/mag2/q1pi2bhz7305.pdf   

“Audiences now expect stories to be told in new ways across different platforms, but commissioners often fail to produce compelling ‘transmedia’ content.”

“…Of course not all TV programmes are suited for “transmedia” storytelling, but Louise Brown, head of new media and cross platform commissioning at Channel 4 is keen to find more documentary programmes that could be. She mentions Hugh’s Fish Fight, both a TV show and an online petition calling for sustainable fishing that was conceived as a transmedia project. The TV programmes aired in January had over 2.4m viewers each and the petition attracted 650,000 online signatures. The campaign had 200,000 “friends” on Facebook and more than 20,000 followers on Twitter. “A broadcast TV programme has tremendous impact, but it can be relatively shallow,” says Brown. “What online and other media elements provide is a way to extend that creative idea to other audiences and increase the depth as well, and that is really inspiring creatively because you take the essence of the thing and find the most appropriate platform for it.”

See the whole article…

 Jay Hunt: Social media promotes  a better viewer experience

 ”I find social media utterly invigorating. I’ve become slightly obsessed about it because I sit there when a show is on and watch Twitter because it is such an instant feedback about how audiences, and particularly young audiences, are engaging with what we’re doing at Channel 4. It’s become an incredibly important part of what we’re doing, particularly with shows that are skewed towards a younger audience. I think we should regard it as a tool, particularly for younger people to see what they are passionate about, that gives us an idea of what things are going to cut through.  And social media is fantastically useful to get a steer on the direction of travel for particular shows.”

 Read the full article

BAFTA Television Craft Awards Nominees

The award ceremony is taking place on the 8th May and we’ll find out then who has won. We’re up against:

The Million Pound Drop Live, Endemol

Misfits, Clerkenwell Films/Kerb Digital

This Morning, ITV Studios

Digital Creativity Nominees BAFTA 2011

Here’s the film I made to support our entry… fingers crossed for the 8th.

This was a recent tweet from me. And one I’ve been waiting a long time to write.

8 years of practice

200 hundred hours of training and study

2 attempts to pass my theory exam… and I’ve finally got there.

I am a qualified yoga teacher and feeling pretty proud of myself. I’ve started teaching every Monday night at 7:15pm in Shoreditch and in a way it now feels like I’m starting all over again. Teaching to real students, learning how to adapt, change, accomodate is where the real lessons start to be learnt.

But I’m pleased to be here and am immensley grateful to my wonderful teacher Conrad from Yoga Professionals and my consistently supportive  friend and teacher Urban Yoga Monkey Beth.

Namaste x

About the Campaign

Hugh’s Fish Fight is supported by a wide coalition of environmental Non-Governmental Organisations (NGOs) – Client Earth, the Marine Conversation Society, the WWF, The Angling Trust, Ocean2012 and Greenpeace - fishermen and policy makers. Key to the campaign is the call for people to diversify their fish-eating habits and to help raise support for changes to the Common Fisheries Policy (CFP) to protect fish stocks and tackle unnecessary discarding of certain specifies of caught fish.

On the site, where users can sign-up to the campaign to write directly to policy makers in the EU, half a million people have already signed-up to show their support. There is also a section on the site where users can also lobby their MPs to support the Fish Fight Early Day Motion that Zac Goldsmith MP has made in an official move to seek parliamentary debate on the topic in the near future.

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Some Metrics

Fishfight.net

1 million page impressions clocked between 8-11pm Thursday evening (14 Jan).

Facebook

Hugh’s Fish Fight: 181,000 people liked this page

Channel 4′s Big Fish Fight: 22,000 people liked this page

Twitter

Fish Fight trended daily throughout TX, was a ‘Top tweet’ on Tuesday and received support from Jamie Oliver, Stephen Fry, Coldplay, Raymond Blanc, Jay Rayner and Dermot O’Leary.

I know I’m a geek. I’m excited by an article about ratings. But this one supports something I’ve been banging on about for a while, hence my glee.

In my opinion, with so many ways to now view programmes other than your traditional telly box, BARB TV audience overnights, have become a farce. Twitter’s brought me a blog written by David Bunker, BBC’s Head of Researcher supporting this. It explains the Live Plus 7 ratings system that the BBC is now employing to monitor how a programme is actually viewed. This includes ratings via PVR, I-Player or repeated broadcasts, all within a seven day window of TX.

Particularly like his point about it’s special relevance for channels such as BBC3 whose audience are especially digital savvy. David uses the example of the comedy Him and Her, whose overnight ratings were 0.8 million but the Live Plus 7 audience was 2.5 million, an illustration of the true nature of ratings.

Read the full article on ‘Tracking Ratings for the BBC here’

Props to @ChrisHDJones, Social Media Manager at BBC MC&A for tweeting it